Case study: B2B Technology Company Revamps Digital Branding

The Challenge

After nearly 10 years in business, our B2B SaaS technology client decided they need a branding overhaul. With several versions of logos and branding in use across their social media channels, website properties and sales materials, they needed a refreshed look and feel and to update their materials to present a consistent brand to their clients. We undertook the following steps to address the client's business concerns:

Create an updated brand style guide

Leveraging the client's existing logo and color palette, Beacon Digital's creative team developed an abbreviated style guide to guide the creation of new sales materials and brand collateral. Applying this newly developed style guide helped our client establish and maintain a unique look and feel.

We updated sales materials, social media channels, advertisements, and downloadable assets

Using the look and feel developed for the sales materials, Beacon Digital continued to build new assets for core content offers, such as ebooks and case studies, and then adapted the look and feel for paid social ads on Facebook and Google Display. The impact of this technology company’s branding revamp was felt by customers and prospects alike.