Main topics and concepts of the session:

• Digital platforms as infrastructures for connecting people, services, markets, knowledge, and resources

• Platforms as social innovation: expanding access, reducing transaction costs, enabling participation, and coordinating collective action

• Platform-enabled social impact. 

Learning outcome:

Understand the digital marketing funnel and performance analytics for optimizing social innovation digital marketing campaigns and budgets. 

Learning material

Additional information:  Sale funnel analysis 

Example: Attribution model | Cohort analysis (Walkthrough Document)

Activities: Exercise (general case) | Exercise 2 (Social innovation case) | Group Exercise

Main topics and concepts of the session:

• Platform-based models for social innovation: matching, sharing, crowdfunding, crowdsourcing, peer-to-peer support, and open innovation

• Designing platforms for social impact: accessibility, trust, user participation, accountability, and community value creation

• Governance of social innovation platforms: rules, data, algorithms, incentives, and stakeholder responsibility

Learning outcome:

Able to develop a proposal for social innovation platforms, which include the technology assessment, sources of funds, criterial to evaluate the funding proposal and lastly the pitch desk preparation. 

Learning material

Exercise: Social platform canvas template (PDF)

Additional material: Social impact platform Design Checklist (PDF) | Platform Governance framework template (PDF) | TRL and SRL

Homework: Social platform pitch desk template (PDF) | Submission